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Strategic Marketing and Communication

17 lessons

Current Status

Not Enrolled

Price

19.99

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Course Content

Expand All

Welcome

Welcome to Strategic Marketing and Communication

Section 1

Section 2

Marketing and Communication: Definitions and Benefits 3 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/3 Steps

Check for Understanding: Marketing and Communication: Definitions and Benefits

Section 3

Market Research 1 Quiz

Expand

Lesson Content

Check for Understanding: Market Research

Section 4

Customer Decision Process 2 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/2 Steps

Decision Process Steps

Check for Understanding: Customer Decision Process

Section 5

Customer Relations 6 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/6 Steps

Customer Needs, Wants and Demand

Customer Values

Customer Relationship Management

Customer Segmentation

Loyalty Programs

Customer Feedback Mechanisms

Check for Understanding : Customer Relations

Section 6

Branding 4 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/4 Steps

What is Branding

The 4Ps and Market Research

The 4Ps and Branding

Check for Understanding: Branding

Section 7

Positioning 5 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/5 Steps

Segmentation Targeting Positioning

Check for Understanding: Positioning

Section 8

Differentiation 6 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/6 Steps

Types of Differentiation

Marketing Strategies

Undifferentiated Marketing (Mass Marketing)

Differentiated Marketing

Niche Marketing

Check for Understanding: Differentiation

Section 9

Pricing Models 2 Topics

Expand

Lesson Content

0% Complete 0/2 Steps

Pricing and Marketing

Types of Pricing

Section 10

Product Management Strategies 6 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/6 Steps

Product Strategies and Marketing

Product Life Cycle

Diffusion of Innovation Curve

GE-McKinsey Matrix

Check for Understanding: Product Management Strategies

Section 11

Metrics and Analysis 4 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/4 Steps

Check for Understanding: Metrics and Analysis

Section 12

Digital Marketing 3 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/3 Steps

Roles and Key Responsibility Indicators

Check for Understanding: Digital Marketing

Section 13

Case Studies 4 Topics

Expand

Lesson Content

0% Complete 0/4 Steps

Case Study: Apple Inc. and the iPhone Customer Needs

Case Study: Nike’s Branding Strategy

Case Study: Xiaomi – Pricing Strategy, PLC and Adoption Curve

Case Study: TATA Motors: Marketing Mix

Course Summary

Strategic Marketing and Communication – Exam

Final Quiz: Check for Understanding 1 Quiz

Expand

Lesson Content

Strategic Marketing and Communication Final Quiz

References

Course Home Expand All

Welcome

Welcome to Strategic Marketing and Communication

Section 1

Section 2

Marketing and Communication: Definitions and Benefits

3 Topics | 1 Quiz

Section 3

Market Research

Section 4

Customer Decision Process

2 Topics | 1 Quiz

Decision Process Steps

Section 5

Customer Relations

6 Topics | 1 Quiz

Customer Needs, Wants and Demand

Customer Values

Customer Relationship Management

Customer Segmentation

Loyalty Programs

Customer Feedback Mechanisms

Section 6

4 Topics | 1 Quiz

What is Branding

The 4Ps and Market Research

The 4Ps and Branding

Section 7

5 Topics | 1 Quiz

Segmentation Targeting Positioning

Section 8

Differentiation

6 Topics | 1 Quiz

Types of Differentiation

Marketing Strategies

Undifferentiated Marketing (Mass Marketing)

Differentiated Marketing

Niche Marketing

Section 9

2 Topics

Pricing and Marketing

Types of Pricing

Section 10

Product Management Strategies

6 Topics | 1 Quiz

Product Strategies and Marketing

Product Life Cycle

Diffusion of Innovation Curve

GE-McKinsey Matrix

Section 11

Metrics and Analysis

4 Topics | 1 Quiz

Section 12

Digital Marketing

3 Topics | 1 Quiz

Roles and Key Responsibility Indicators

Section 13

4 Topics

Case Study: Apple Inc. and the iPhone Customer Needs

Case Study: Nike’s Branding Strategy

Case Study: Xiaomi – Pricing Strategy, PLC and Adoption Curve

Case Study: TATA Motors: Marketing Mix

Course Summary

Strategic Marketing and Communication – Exam

Final Quiz: Check for Understanding

References

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