What is Branding

Branding refers to the process of creating a unique and identifiable image, name, symbol, design, or combination of these elements that represent a company, product, or service in the minds of consumers. It goes beyond simply having a logo or a tagline and encompasses the overall perception and reputation of a brand in the market. 

Overall, branding is the process of creating and managing a unique and recognizable identity for a product, service, or company in the minds of customers. It involves the development of a brand’s personality, values, positioning, and image.