Undifferentiated Marketing (Mass Marketing)

This strategy involves targeting the entire market with a single marketing mix without segmenting the market or considering specific customer needs or preferences. The company assumes that all customers have similar needs and can be satisfied with a standardized offering. This strategy typically relies on broad advertising and aims to reach a wide audience. However, it may not be effective in markets with diverse customer segments or intense competition.

An example of undifferentiated marketing is McDonald’s: