The 4Ps

The marketing mix, also known as the 4Ps of marketing, is a framework that represents the key elements or components that a business can control to influence its marketing strategy and meet customer needs; it is integrally connected to branding. The 4Ps consist of Product, Price, Place, and Promotion.

The marketing mix is a fundamental concept in marketing overall. It represents the key decisions and actions that businesses take to create, communicate, and deliver value to customers. By considering the customer’s perspective and conducting market research, businesses can develop marketing mix strategies that align with customer needs, preferences, and market conditions, ultimately leading to successful marketing campaigns and customer satisfaction.