Segmentation Targeting Positioning

Segmentation, Targeting, and Positioning (STP) is closely related to market positioning. The STP process is a strategic framework used in marketing to identify and target specific customer segments and then position products or brands in a way that resonates with those segments.

In summary, while market positioning focuses on creating a distinct and favourable position in the market, the STP process provides a systematic approach to identify and target specific customer segments that align with the positioning strategy. The STP process helps marketers refine their understanding of the target market and tailor their positioning efforts to effectively reach and engage with the desired segments.