Making decisions can be a challenging process, even when the decision-making model itself is clear and easy to follow. This is because there are several psychological barriers that can make it difficult to make important decisions. We will discuss five significant psychological barriers that can impede decision-making.
The first barrier is analysis paralysis. This is when we become so consumed with gathering information and analyzing potential outcomes that we become paralyzed and unable to make a decision. This often happens when there is too much information available, and we struggle to determine which information is relevant and which is not.
The second barrier is extinction by instinct. This is when we rely too heavily on our instincts and past experiences when making decisions, even when the current situation may require a different approach. This can lead to repeating the same mistakes and missing out on new opportunities.
The third barrier is information overload. With the vast amount of information available today, it can be challenging to sort through it all and determine which information is essential for decision-making. This can lead to feeling overwhelmed and making hasty decisions without considering all the relevant information.
The fourth barrier is decision fatigue. This occurs when we become mentally exhausted from making too many decisions in a short period. This can lead to decision-making becoming more difficult and less effective over time.
Finally, the fifth barrier is groupthink. This is when groups prioritize agreement and consensus over critical thinking and individual perspectives. This can lead to group members suppressing their own opinions and ideas, resulting in suboptimal decision-making outcomes.
By being aware of these psychological barriers, individuals and organizations can take steps to mitigate their effects and improve their decision-making processes. This can include limiting the amount of information that is gathered, taking breaks to avoid decision fatigue, and encouraging diverse perspectives and individual thinking within groups.
In the following TEDx video, Assistant professor of marketing at the D’Amore-McKim School of Business Dr. Mary Steffel (Ph.D. Princeton University, University of Florida) provides a lecture on “How I overcame decision paralysis”