Marketing Strategies

Undifferentiated Marketing, Differentiated Marketing, and Concentrated Marketing (Niche Marketing) are three distinct marketing strategies that companies can employ based on their target market and competitive landscape. These strategies are closely related to the concept of differentiation.

In terms of targeting, mass marketing is very broad and niche marketing is far more specific. 

To further understand the difference between each type of marketing strategy, the next section further elaborates with definitions, examples and the pros and cons of each. It’s important to note that the pros and cons can vary depending on the specific industry, market dynamics, and the company’s ability to execute the chosen marketing strategy effectively.