Communication

Marketing and communication are closely related, but they are different. Marketing involves identifying customer needs, developing and promoting products or services that meet those needs, and building and maintaining customer relationships.

Conversely,  communication is the exchanging of information or messages between two or more parties. In the context of marketing, communication is a critical tool for promoting products and services, building brand awareness, and maintaining customer relationships.

Regarding communication, marketing can be defined as the process of creating and delivering persuasive messages to a target audience using various forms of communication, such as advertising, public relations, sales promotion, personal selling, and digital media.

Effective communication is essential for successful marketing, as it enables businesses to reach and engage with their target audience, build brand awareness and loyalty, and ultimately achieve their marketing goals and objectives. Therefore, marketing and communication are closely intertwined, and understanding both is essential for businesses to succeed in today’s competitive marketplace.

The following supplementary video may help you better understand the concepts provided. This supplementary resource has been authorized by the content creator. To view this free and open supplementary resource, please click the link below:

https://www.youtube.com/watch?v=QGeHS4jO0X0

[TED x Talks]. (2020, January 9). It’s Not Manipulation, It’s Strategic Communication | Keisha Brewer | TEDxGeorgetown [Video]. Youtube. https://www.youtube.com/watch?v=QGeHS4jO0X0

To view all open and free supplementary resources, click here: https://alberta.college/supplementary-free-and-open-course-resources/