Case Study: Proctor & Gamble SWOT

Procter & Gamble (P&G) is a multinational consumer goods company founded in 1837 by William Procter and James Gamble. Initially, the company started as a small soap and candle business in Cincinnati, Ohio. Over the years, P&G has grown into one of the world’s largest and most successful consumer goods companies, offering a wide range of products in categories such as personal care, household cleaning, baby care, beauty, and more.

Procter & Gamble (P&G): P&G is known for using the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) as a strategic planning tool. They use this tool to assess their internal capabilities, external market conditions, and identify areas for strategic focus. The SWOT analysis provides P&G with valuable insights into its competitive position and helps identify areas for improvement or potential growth.

SWOT analysis is beneficial for P&G in several ways. Here are a few reasons why they use SWOT:

Overall, SWOT analysis is an essential tool for P&G to assess its current position, make strategic decisions, and adapt to the evolving market conditions. It enables them to capitalize on their strengths, overcome weaknesses, seize opportunities, and mitigate potential threats, ultimately driving sustainable growth and success in the consumer goods industry.