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Strategic Marketing and Communication

17 lessons
Current Status
Not Enrolled
Price
19.99
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Course Content

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Welcome
Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
Section 8
Section 9
Section 10
Section 11
Section 12
Section 13
Course Summary
Strategic Marketing and Communication – Exam
References
Course Home Expand All
Welcome
Welcome to Strategic Marketing and Communication
Section 1
Introduction
Section 2
Marketing and Communication: Definitions and Benefits
3 Topics | 1 Quiz
Marketing
Benefits
Communication
Section 3
Market Research
Section 4
Customer Decision Process
2 Topics | 1 Quiz
Decision Process Steps
Benefits
Section 5
Customer Relations
6 Topics | 1 Quiz
Customer Needs, Wants and Demand
Customer Values
Customer Relationship Management
Customer Segmentation
Loyalty Programs
Customer Feedback Mechanisms
Section 6
Branding
4 Topics | 1 Quiz
What is Branding
The 4Ps
The 4Ps and Market Research
The 4Ps and Branding
Section 7
Positioning
5 Topics | 1 Quiz
Segmentation Targeting Positioning
Segmentation
Targeting
Positioning
Mapping
Section 8
Differentiation
6 Topics | 1 Quiz
Types of Differentiation
Marketing Strategies
Undifferentiated Marketing (Mass Marketing)
Differentiated Marketing
Niche Marketing
Ansoff Matrix
Section 9
Pricing Models
2 Topics
Pricing and Marketing
Types of Pricing
Section 10
Product Management Strategies
6 Topics | 1 Quiz
Product Strategies and Marketing
Product Life Cycle
Diffusion of Innovation Curve
Tools
BCG
GE-McKinsey Matrix
Section 11
Metrics and Analysis
4 Topics | 1 Quiz
Marketing Mix
7Ps
4Cs
SIVA
Section 12
Digital Marketing
3 Topics | 1 Quiz
Roles and Key Responsibility Indicators
Roles
KPI
Section 13
Case Studies
4 Topics
Case Study: Apple Inc. and the iPhone Customer Needs
Case Study: Nike’s Branding Strategy
Case Study: Xiaomi – Pricing Strategy, PLC and Adoption Curve
Case Study: TATA Motors: Marketing Mix
Course Summary
Summary
Strategic Marketing and Communication – Exam
Final Quiz: Check for Understanding
References
References
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