Case Study: Microsoft Pestel

Microsoft Corporation, founded by Bill Gates and Paul Allen in 1975, is a technology company that has played a significant role in shaping the personal computer industry. It is known for its software products, including the Microsoft Windows operating system and Microsoft Office suite.

As for why Microsoft uses PESTEL analysis, PESTEL is a strategic planning tool that helps organizations assess the external macro-environmental factors that can impact their business. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal factors.

Microsoft uses PESTEL analysis to understand the broader external factors that may influence its business operations, strategies, and future opportunities. 

Here’s why PESTEL analysis is valuable for Microsoft:

By using PESTEL analysis, Microsoft can gain insights into the external environment and make informed strategic decisions. It helps them adapt to changing conditions, anticipate trends, identify new markets, and align their products and services with the needs and expectations of their customers.