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What is market positioning?
Which of the following best describes demographic segmentation?
Behavioral segmentation is primarily concerned with:
Why is positioning important in marketing?
What is the purpose of defining a target market in the targeting process?
What is the key objective of selecting target segments?
What is the primary goal of positioning in marketing?
What is the purpose of perceptual mapping in marketing?
How can marketers use perceptual mapping?
What factors are typically considered when evaluating segment attractiveness?
Which of the following best describes perceptual mapping?
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