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What is the main goal of customer relationship management?
Which term refers to the basic requirements and desires of customers that must be fulfilled by a product or service?
What differentiates wants from needs?
What role does addressing customer needs play in business success?
Which factor reflects customers’ willingness and ability to buy a product or service?
What are customer values in the context of customer relations and marketing?
How can understanding customer values contribute to building long-term relationships and customer advocacy?
What does CRM stand for?
What is customer segmentation in CRM?
What is the purpose of a loyalty program in CRM?
Which of the following is an example of a customer feedback mechanism?
How does customer segmentation contribute to CRM?
Which of the following is an example of a customer feedback mechanism?
Why is understanding the customer decision process important for businesses?
Which of the following is not a stage of the customer decision process?
Which term refers to the combination of needs and wants backed by purchasing power?
What is the primary goal of CRM?
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